know·About us
About us.
A practical AI consultancy based in Melbourne, working with organisations that want to adopt AI safely, well, and in a way that keeps their people at the centre.
What we believe
Beyond the hype and the headlines, AI is the promise of time. Time back for organisations to do the work that actually matters. Time back for people to be a bit more human.
That belief shapes everything we do. We don't treat AI as magic, and we don't treat it as a threat. We treat it as a tool that, used well, gives your people more room to think, lead, and care.
What we value
Six commitments we show up with.
Approachability
No tech-speak, no fluff. Just clear, honest guidance.
Practicality
If it won't work in the real world, we don't recommend it.
People
AI should enhance teams, not replace them. We put people first.
Curiosity
We stay ahead of the tech so you don't have to.
Fun
Learning should be engaging, energising, and fun. Yes, really.
Reliability
We're in it with you, from first chat to final rollout.
How we work
We teach before we sell. Most AI advice starts with the tool and works backwards to the problem. We start with the people who will use it, the work they're trying to do, and what they need to understand before anything changes. Tools come and go. The people stay.
We work mostly in sectors where governance matters: education, government, associations, and finance. We assume you need to justify the work to a board, not just a budget holder. We write and build to that standard.
We say no when saying no is the right answer. Not every problem is an AI problem. Not every AI project is a good idea. Where we think the answer is to do something else, or nothing, we'll say so.
The founder
Toby Jones founded Knowello in 2025. His background is in education and digital learning, which is where Knowello's teach-first approach comes from. He speaks regularly on AI for organisations and sits on advisory committees across several sectors.
“Beyond the hype and headlines, AI is the promise of time. Time back for us all to be a bit more human.”
Knowello is a growing consultancy with a core team of AI specialists and an external AI Focus Group of independent experts on call.
Meet the team →Based in Cremorne, Victoria. We work with clients across Australia, in person and remotely.
Next step
Think we might be the right fit?
Get in touch. Even if you're not sure yet what you need, we're happy to talk through what a first step could look like.
Let's talk→